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曾经火爆一时,如今亏损5亿!美图手机彻底凉了

2019-03-25     牛牛财经   来源:
文章摘要:本文来源《中国经营报》,文内观点不代表智通财经观点。2017年,美图公司(01357)方面曾多次公开表示将于2018年实现全面盈利,但这一目标最终还是落空。3月20日,美图公司公布了2018年度财报。数据显示,美图2018全年营收27.9亿元人民币,市场预估34.7亿元人….

benwenlaiyuan《中zhongguojingyingbao》,文wenneiguandianbudaibiaozhitongcaijingguandian

2017年nian,美meitugongsi(01357)方fangmianzengduocigongkaibiaoshijiangyu2018年nianshixianquanmianyingli,但danzheyimubiaozuizhonghuanshiluokong

3月yue20日ri,美meitugongsigongbuliao2018年nianducaibao。数shujuxianshi,美meitu2018全quannianyingshou27.9亿yiyuanrenminbi,市shichangyugu34.7亿yiyuanrenminbi,经jingdiaozheng,净jingkuisunweirenminbi8.791亿yiyuan,而erqizhongzhinengshoujiyewugengshikuisun5亿yiyuan,成chengweikuisunzuiyanzhongdeyewuzhiyi

“抛paoqi”手shoujiyewuzhuanxingshejiaopingtai

2013年nian5月yue,美meitufabudiyikuanshouji,主zhudameiyangongneng,进jingongnvxingshichang。此cihou,美meituyijihumeibannianyikuanxinjixingdesudu,不buduangengxin。2016年nian6月yue,美meitutongshifabuM6与yuV4s两liangkuanpaizhaoshouji,并bingqingdaoduoweimingxing、网wanghongweiqizaoshixuanchuan,在zaiwangshangxianqiyiboyouyiboshuaping。根genjumeitu2016年niancaibao,当dangnianzongshourutongbizengchang112.8%至zhirenminbi15.786亿yiyuan,其qizhongzhinengyingjian(主zhuyaoshishouji)成chengweimeituzuidadeshourulaiyuan,达dadao14.739亿yiyuan,较jiao2015年nianzengchang120.9%,占zhanzongshourude93.3%。

2017年nian6月yue,美meituyumeishaonvzhanshilianmingdeM8美meishaonvzhanshixianliangbanshoujizai线xianxiafashou1000台tai,有youdapiguketiqianyitiantongxiaopaiduiqianggou。但danyouyurenshuzhongduo,出chuyuanquankaolv,最zuizhongquxiaoliaohuodong

kansishunfengshunshuideshoujiyewu,却quezai2018年niankaishixiahua。2018年nian8月yue,美meitufabubannianbaoxianshi,上shangbannianshoujiyingjianshourudafuxiajiang,从cong2017年niantongqide19.33亿yixiajiangdao2018年nianshangbanniande14.8亿yi,降jiangfuda23.4%,出chuhuolianggengshitongbixiajiangliao37.04%。美meitugongbude2018年nianquannianyejixianshi,由youyuzhinengshoujiyewuhedianzishangwuyewudimi,2018年nian,公gongsiquannianjingkuisun12亿yiyuan,调diaozhenghoujingkuisun8.79亿yiyuan。其qizhongzhinengshoujijidianzishangwuyewufenbiekuisun5亿yiyuan、2亿yiyuan,财caibaozhongtidao,公gongsijiangyu2019年niannianzhongzhiqianwanquanguanbigaidengyewu

buguo,美meitudehulianwangyewushourutongbikuaisuzengchang26.3%至zhi9.48亿yiyuan,占zhangongsishourubiliyou2017年niande16.7%增zengzhi33.9%;产chansheng4.92亿yiyuanmaoli,毛maolilvwei51.9%,较jiao2017年nianzengchang24个gebaifendian。美meitujieshicheng,公gongsidehulianwangzengzhifuwujiqitayewuzhuyaobaokuozaimeipaizhiboshangxiaoshouxunidaoju,美meipaizhiboshouruyu2018年nianludejianshao,主zhuyaoguiyinyuweipeihejianguanlinshitingyongyingyongdaozhifufeiyonghushuliangjianshao

buguo,月yuehuoyueyonghushufangmian,美meituqunianxiajiang19.9%至zhi3.32亿yiren,三sandachanpinzhong,美meiyanxiangji、美meipaifenbiexiajiang18.2%和he60.3%,仅jinmeituxiuxiudeyuehuoyueyonghushuzengchang0.3%。

zheyumeituqunianxuanbude“美meiheshejiao”新xinzhanluemibukefen,其qihexinshijiangqiyingxiangbianjigongjumeituxiuxiuzhuanxingweishejiaomeitipingtai。从congcaibaoshujulaikan,美meitudeshejiaocelueyiqudeyidingjinzhan。转zhuanxing3个geyuehou,美meituxiuxiutuxiangjishipinneirongyu2018年nian12月yuedayue80亿yideyemianliulanliang;2019年nian2月yue,使shiyongmeituzhanghaodengludeshejiaoyonghubilicongtuichushide17%增zengjiazhiyue50%,当dangyuemeituxiuxiuyuehuoyueyonghuda1.19亿yi,为weilishixingao。转zhuanxingkaishizou“美meiheshejiao”路lu线xiandemeitugongsi,在zaibaolibuyinglijizhongzichanyewuhou,未weilaijianggengyizhongqingzichandehulianwangyewu

yuangongjianshaojin30% 转zhuanxingshejiaolu线xianchengxiaochuxian

weijiangziyuanjizhongzaishejiaozhuanxing,去qunianmeitutongguozhanluehuobanguanxidiaozhengliaoqibuyingliqiezhongzichandedianshanghezhinengshoujiyewu

11月yue19日ri,小xiaomijituanyumeitugongsitongshifabuxiaoxicheng,双shuangfangqiandingzhanluehezuokuangjiaxieyi,小xiaomijianghuodemeitushoujipinpaihexiangguanyingxiangjishu,以yijidabufenzhinengyingjiande30年nianquanqiudujiashouquan。此ciwai,美meitushoujijiangyouxiaomifuzesheji、研yanfa、生shengchan、销xiaoshouhetui广guang。易yiguanzhongduanfenxishijinyuhaozaijieshou《中zhongguojingyingbao》记jizhecai访fangshibiaoshi,这zheshimeitugongsizhinengyingjianyewudejiefang,从conglinianmeitushoujidexiaolianglaikan,手shoujiyewubingmeiyouweiqidailaizugoudequdongli

cihou,美meituqixiademeitumeizhuangApp也yeyousikujituan(SECO)投touzidemeizhuangdianshang“TryTry”接jieshou。由youTryTry负fuzemeitumeizhuangpingtaidepinpaitui广guang、货huopincaigou、销xiaoshou、发fahuo、客kefudengquanmianguanli

zai11月yue14日ri,美meitufangmianhuanzengbiaoshi,自ziyingdianshangyewushiqijinxingshangyehuabianxiandeyigechangshi,但danshijingguoliangnianlaidetansuo,还huanshizuizhongjuedingtingzhimeitumeizhuangdeyewu

zaijinxinggongsiyewujiegoudiaozhengdetongshi,美meitugongsihuanzaijinxingrenyuanjiegoudeyouhua。报baogaoxianshi,截jiezhi2018年niandi,公gongsiyuangongshuliangxiangbi2018年nian6月yue30日rijianshaoyue30%。

meitushouxiyunyingguanchengyubiaoshi,调diaozhengzhihougongsidezuidabianhuajiushi“变bianqingliao”,公gongsineifangxiangganyegengjiamingque,今jinnianmeiturenyuanguimohuanjiangjinyibuyasuo,手shoujiyewuwanquanbaolihouxiangguanrongyuanyehuiyouhua

genjucaibaoxianshi,美meitugongside“美meiheshejiao”战zhanluezhuanxing,开kaishichujianchengxiao

2018年nian,美meituhulianwangyewushourutongbizengchang26.3%至zhi9.477亿yiyuan,毛maolizengchang134.8%至zhi4.291亿yiyuan,其qizhongzai线xian广guanggaoshourutongbizengchang101.9%至zhi6.209亿yiyuan

meitugongsixiangguanfuzerenbiaoshi,未weilaigongsijiangzhuozhongfajuepangdadeyonghuqunjimeitushejiaopingtaideqianli,且qiegaolirunyewu(例liru广guanggao)很henkenengchengweizhuyaodelirunqudongyinsu,从congerjinyibushifangshangyehuaqianneng。“公gongsijiangjixuzaimeituxiuxiuzhongdazaoxindeshejiaopingtaitiyan,目mubiaoshitongguoyinjingengyouzhide广guanggaoshang,并bingtuichulirusousuo广guanggaohuojiaohushi广guanggaodengxindexingshi,进jinyibuzengjia广guanggaoshouru”。

“瘦shoushen”后houchengxiaochuxiandemeitu,在zaishejiaozhetiaolushang,未weilaijiujingnengzouduoyuan?(编bianji:刘liurui)

mianzeshengming:智zhitongcaijingwangfabuciwenmudezaiyuchuandigengduoxinxi,不budaibiaobenwangdeguandianhelichang。文wenzhangneirongjingongcankao,投touzizhejucicaozuo,风fengxianzidan


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