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收购Amer,仅是安踏(02020)价值投资的开始

2019-04-17     牛牛财经   来源:
文章摘要:本文来自微信公众号“秦朔朋友圈”,作者秦朔。原标题为“成就世界级公司,有多少绕不开的路?”。背景1999年,《财富》全球论坛首次在中国举行,会议的广告语是“欲独霸世界,先逐鹿中国”。20年后,中国已成为世界第二大消费国和进口国。未来五年,中国的商品市….

benwenlaiziweixingongzhonghao“秦qinshuopengyouquan”,作zuozheqinshuo。原yuanbiaotiwei“成chengjiushijiejigongsi,有youduoshaoraobukaidelu?”。

beijing

1999年nian,《财caifu》全quanqiuluntanshoucizaizhongguojuxing,会huiyide广guanggaoyushi“欲yudubashijie,先xianzhu鹿luzhongguo”。

20年nianhou,中zhongguoyichengweishijiedierdaxiaofeiguohejinkouguo。未weilaiwunian,中zhongguodeshangpinshichangguimojiangyuejushijiediyi,中zhongguoyejiangjinkouchaoguo10万wan亿yi美元deshangpinhefuwu

zhongguoduikuaguogongsidezhongyaoxingriyitisheng。宝baomajituan2018年nianxiaoshoudexinchezhong,中zhongguodegongxianchaoguosifenzhiyi。越yuelaiyueduodekuaguogongsizaizhongguosheliyazhouhuoyataidiqudezongbu,甚shenzhichengweihenduogongsichuquqibentushichangzhiwaidequanqiudierdashichang,在zaixiaofeipinxingye、零lingshouxingye、体tiyuyongpinxingyedengyirenkouhonglizuoweijichudexingyeyouqimingxian。20年nianqian,跨kuaguogongsijiutichuliao“全quanqiusikao,本bendishijian”(Think global,Act local)的dekouhao。在zaizhongguo,成chenggongdekuaguogongsiwubuzunxunliaozheyangdelujing

dangkuaguogongsizhu鹿luzhongguodeshihou,生shengyuzhongguodebentugongsi,也yekaishizhu鹿lushijie。其qizhongdeyigelujingshishougouguojipinpai,进jinjunzhonggaoduanshichang。最zuixindeanlishiantajituan

3月yue12日ri,安antatiyu(2020.HK)发fabugonggao,对duiyamafentiyugongsi(Amer Sports,下xiachengAmer)的deshougouyihuogeguozhuguanjigoupizhun,目muqianjieshouyaoyueshougoudegufenzhanAmer的de94.98%(根genju4月yue12日rizuixindegonggaoxianshi,这zheyibiliyijingdadao98.10%),整zhenggejiaoyijinewei56亿yi欧元(最zuizhongsuoyoudefeiyongleijihesuan)。Amer旗qixiayoujianadahuwaizhuangbeipinpaishizuniao(Arc'teryx)、美meiguoqiuleizhuangbeipinpaiWilson、奥aodilihuaxuezhuangbeipinpaiAtomic等deng。收shougouwanchenghou,不bujinyouzhuyutishengAmer在zaizhongguodefazhan,也yejiang使shiantajituandebantukuozhandaoouzhou、美meiguoheyataidengshijiezhuyaoshichang

antajituandongshijuzhuxijianCEO丁dingshizhongshuo:“收shougouyaoyuedechenggongrangwomennengxieshougaibianquanqiutiyuyongpinxingyedeweilai。”

| 4月yue11日ri,安antajituanyuyamafentiyuzhaokaihuiyi,宣xuanbuyamafentiyujituanxinyijiedongshihuichengli,丁dingshizhongrenyamafentiyudongshihuizhuxi

Buy global,Create local

shougouguojipinpaiheguojixianjinjishu,Buy global,再zaiyuzhongguodashichangxiangjiehe,这zhetiaolubingbuxinxian

zhexienianchangtingdaoyizhongguandian,中zhongguogongsiyouqian,有youshichang,缺quejishuhepinpai,那najiuquguojishangmaibai,回huilaiyijiajiebujiuchengliao!

danshishishang,这zhexienianzhongguogongsi“买maimaimai”的deguojipinpai,真zhenzhengchenggongdebingbuduo。同tongzaitiyuyongpinlingyu,李lininggongsi2008年nianshougoudeyidaliletu(LOTTO)后houlaihuanchengliaobaofu

xiangantatiyuzheyangneng使shibeishougoupinpai(如ruFILA)在zaizhongguofeisuchengchang,由youshougouqianbinlinsiwangdepinpaichengchangweishichangqiaochu,在zaiantamupinpaibiangechuangxinfazhandetongshi,成chengchangweiantajituandierdapinpaigongxianzhede,可keyishuoshaozhiyoushao

Buy global是shizhongyaode,但dangengzhongyaodeshibentuhuadechuangzaonengli,是shiCreate local!

Buy global,Create local,有youliangcenghanyi

shouxian,对duizhongguodexiaofeipingongsi(2C)来laishuo,收shougouguojipinpaiqueshishichengjiushijiejigongsidebijingzhilu。一yishiyinweipinpaidebeihoushishichang、文wenhuahexiaofeizherenzhi,不bukenengyicuerjiu。二ershimouxiepinpaiyouzhuodutejishu,像xiangAmer旗qixiazuohuwaixuehehuaxuezhuangbeidesuoluomen(Salomon),做zuohuwaiyundongzhuangbeideshizuniao,它tamen使shiyongdexincailiaohexingongyizaiduanqineiwufazhuigan,是shihenduoaoyunguanjunhezhuanyeyundongrenshidebuerzhixuan。这zheliangdiangouchengliaozhongguogongsijinxingguojishougoudeliyou。而erguojipinpaiyuanyimaichu,道daoliyehenjiandan,它tayaozhuiqiuzibenhuibaodezuidahua。因yinci,收shougoubiyao,也yekeneng

qici,收shougouzhenyaochanshengjiazhi,需xuyaozibenzhiwaidelingyixieyinsu

guoqurenmenzongshishuo,收shougouzhuyaoshijiejuewenhuaronghewenti。只zhiyaoyubeishougoufanggaohaoguanxi,重zhongshibentuxiaofeizhexuqiu,重zhongshibentuhuarencaituandui,收shougoujiunengchenggong

zhezhongguandianbunengshuoshicuode。但dancongantayijingqudedejingyankan,被beishougoudeguojipinpaizaizhongguochenggongdeguanjian,是shipinpaidezhongguoyunyingtuanduijuyoubendihuachuangzaonengli。作zuoweishougouzhutidezhongguogongsixianyaodazaochujiqiqiangdadebentunengli,尤youqishixiaoshouqudaoguanli、品pinpaiguanli、零lingshouguanli、供gongyinglianyuwuliuguanli、消xiaofeizhedongchayuyanjiukaifadengnengli,才cainengrangmaihuilaideguojipinpaizhanxianfengcai

qiangdadebentunenglicaishipinpaide“放fangdaqi”。在zaimouzhongyiyishang,国guojipinpaizaizhongguodechenggong,不bushiyizhidaozhongguozirandechenggong,而eryaojingyouzhongguobentunenglidezaichuangzao、再zaijiagong,之zhihoucainengchenggong。这zhedianlaikanantazaiguoqushiniandangzhongdefazhan,的dequekequankedian

duixiwangchengjiushijiejigongsidezhongguoqiyelaishuo,安antazhetiao“本bentunenglijianshe+国guojipinpaiqudong”的deshuanglunfazhanlujing,值zhideguanzhuhejiejian

jianyanzhi,跨kuaguogongsizaizhongguo,赢yingdecelueshiThink global,Act local;中zhongguoqiyedazaoquanqiuxinggongsi,赢yingdecelueshiBuy global,Create local,当dangranzhebushiweiyidecelue,但danshi,是shiyouxiaodecelue

zhepiananliyanjiudehexin,就jiushiantadenenglishizenyangxingchengde

chuangyidaizhongdedierdai

antanenglidexingcheng,经jingliliaojigeguocheng

1991年nian,丁dinghemu、丁dingshijiahedingshizhong,父fuzisanrenzaijiaxiangfujianjinjiangchendaizhenchuangye。这zheshigaigekaifanghoudeyigefeichangchuanqidezhen,最zuizaofazhanyi“联lianhujizi”为weizhuyaoxingshideminyingjingji,1984年nianchengweifujiandiyigegongnongyezongchanzhi“亿yiyuanzhen”。90年niandaichu,陈chendaizhenzhengfutichuyaoyizhixieyeweizhizhuchanye,集jiwujin、塑suliao、服fuzhuangdengxiangguanpeitaoxingyexiediaofazhan,推tuidongchendaixieyeshengchanguimohua、国guojihua。1995年nian,陈chendaizhixieqiyezengzhi1500多duojia,产chanyelianchubuxingcheng

| 1991年nian,丁dinghemu、丁dingshijia、丁dingshizhongfuzisanrenchuangliantagongsi,踏tachuchuangyediyibu

dingshizhongjiushizaizheyangdehuanjingxiachengchangde。1981年nian,他tafuqindinghemuyurenhehuozuoxie,丁dingshizhongzaizhixiezuofanglierrumuran,1987年nian17岁suishijiudaizhuoxiangfuqinjiede1万wankuaiqianhe600双shuangjinjianglvyouxiechuangbeijing。1991年niantafanxianghougaosufuqin,从congbeijingmaixiedejingyankan,只zhiyouzuopinpai、开kaizhuanmaidian、拓tuozhanzijidefenxiaoqudao,才caishichangjiudelu。1994年nian,他tayufuqinhegege,三sanrenshangyijiangchangminghechanpinpinpaitongyiwei“安anta”,取qu“安anxinchuangye,踏tashizuoren”之zhiyi。从congnashiqi,丁dingshizhongkaishifuzegongsideyunyingguanli,担danrengongsidezongjingli

antadiyicichuangxin,是shijianlipinpaipifamoshi,给geiyufenxiaoshangzaizhidingquyuneidujiaxiaoshouantapinpaichanpindexuke,分fenxiaoshangyechengnuobuxiaoshouqitapinpaidechanpin。安antatongguotiqianjubanjijiexingdinghuohuidengfangshiweifenxiaoshangtigongyingjidechanpin。在zai1997年nianyazhoujinrongweijishi,晋jinjianghenduotiepaizaoxiedeqiyedudaobiliao,而erantayinweiyouzijidepinpaixiaoshouwangluo,活huoliaoxialai。随suizhuoantayoushengchandanyiyundongxieguodudaoshengchanduoleitiyuyongpin,后houlaiantayechangshizhongduanmoshi,即jizijijiantiyuyongpinzhuanmaidian

wozaiyanjiuzhongguominqidelishishi,发faxianliaoyizhongkechengwei“创chuangyidaizhongdedierdai”的dexianxiang。即jizhuyaoshifubeichuangye,但danerziyecanyuliaochuangye,之zhihoujiebanjinxingercichuangye。安antadedinghemuhedingshizhong,劲jinbadehongzhaominghehongzhongxin,都dushizheyangdelizi。其qihaochushi,第dierdaibujinziranjichengliaodiyidaidechikunailaojingshen,而erqieyinweinianqing、观guannianxin、有youguojihuayanguang,可keyichaoyuediyidai,将jiangjiayefayangguangda,做zuochengzhongguonaizhishijieshuipingdeqiye

dingshizhongkeyishuoshi“创chuangyidaizhongdedierdai”的dejiaojiaozhe

zengchang、危weijiyubiange

1999年nian,安antagongsiyiniandelirunyoujibaiwanyuan。这zheyinian,丁dingshizhongtichuyaozhuazhulishixingdejihui——推tui广guang“奥aoyunyingxiao”来laisuzaogongsidepinpai。他tajuedingtourugongsidequanbulirun,在zai2000年nianxiniaoyunhuiqijianzaiCCTV5投toufangliao广guanggao,广guanggaoyushi“我woxuanze,我woxihuan”。借jiezhuoaoyunhuideguojiyingxiangli,让rangantahongbiandajiangnanbei,当dangnianxiaoshouetupoliao3亿yi

antayecongcijinruliaodiyigechixudegaozengchangqi,其qishouchuangde“体tiyumingxing+央yangshi广guanggao”的depinpaiyingxiaomoshibei广guangfanmo仿fang,CCTV5的de广guanggaoshiduanyongruliaozhongduojinjiangtiyupinpai,成chengwei“晋jinjiangxianxiang”。

congxiniaoyunhuidaobeijingaoyunhui,是shitiyuyongpinquanxingyezengchangdehuangjinshidai。外waizipinpaihezhongguopinpaiduzaizengchang。安antayinweizanzhuliaodaliangtiyusaishiheguojiajiyundongdui,被beichengwei“中zhongguotiyuliansaidefadongji”,增zengsubiaoxiangengjiayouyi。2007年nian,安antatiyuzaixianggangshangshi

| 2007年nian7月yue10日ri,安antajituandongshijuzhuxidingshizhongdailingantadengluxianggangzibenshichang

danzhegeshihou,安antadehexinnengliqishibingbuwanshan。安antanenglidezhenzhengxingcheng,不bushizaigaogemengjinshi,而ershizaibeijingaoyunhuihou,整zhenggetiyuyongpinxingyeyinweiqianqixuzengguokuai,产channengyanzhongguosheng,库kucunjiya,危weijixianlu。2011年nianqianhou,安antayouliangnianduodeshijianyejixiahua

dancanghaihengliu,方fangxianyingxiongbense。安antazaizaoyuweijizhihou,进jinxingliaoshenkedebiange,推tuidongyoupifaxingdeyewumoxingxiangpinpailingshouzhuanxing,又youtongshicaiquliaoduopinpaidefazhanzhanlue。而erzhichengzhexiebiangede“底dipan”则zeshiantadechuangxinjingshenheqiangdazhixingli

zaizhuoyouchengxiaodebiangezhihou,安antadehexinnenglixingchengliao

lingshouzhuanxing

xianshuolingshouzhuanxing

antazaoyuxingyeweijihou,在zaiyicizongjiehuishang,独dulidongshilv鸿hongdeshuo,全quanshijiedegongsizaoyuyejilianxuliangnianxiahuachaoguo20%时shi,能nengniuzhuanhuilaidezhiyou10%。

dingshizhongfeichangchudong,马mashangcaiquliaoyingduicuoshi。一yishibuxidaijiajiejuekucunwenti,二ershiweiliaobimianweilaikucunjiyazaicifasheng,从cong“品pinpaipifashang”向xiang“品pinpailingshoushang”转zhuanxing

zai“品pinpai+批pifa”模moshixia,品pinpaishanghennanzhenzhengliaojiexiaofeizhexuqiu,经jingxiaoshangkaidedianpudadaoyidingguimohou,一yidanchuxianhongguanjingjibujingqi,终zhongduanmaibudiao,就jiuhuichanshengdaliangkucun,经jingxiaoshangyebuzaixiangpinpaishangjinhuo。为weici,安antatichu“只zhiyouyigeyifang”的degainian,即jipinpaishanghefenxiaoshangdubixumianduizuizhongdeyifang——消xiaofeizhe。“品pinpaipifa”,货huochucangkujiusuanwanchengxiaoshou;“品pinpailingshou”,货huodaoxiaofeizhecaisuanwanchengxiaoshou

| 2018年nian3月yue5日ri,安antajituanxianlianglanqiuxie——KT3—Rocco在zaimeiguoxianliangxiaoshou。这zheshizhongguopinpaiqiuxieshoucizaimeiguoyinfapaiduiqianggouderechao

antacaiquduoxiangyoulicuoshibangzhupifashangxiamiandelingshoushangzhuanxing,像xiangqinxiongdiyiyangzhichitamen,帮bangtamenjinxingjingxihualingshou,如rudingduihuo、建jianlicaozuobiaozhun、改gaishanchenliekongjiandengdeng。安antatongguozijiandelingshoushangxueyuan,培peixunsuoyouzhongduan,从congdaogoudaofudianchang、店dianchang、大dadianchang、零lingshouyunyingzongjian,每meiyicengduyouxiangxipeixunguihua,帮banglingshoushangjianlicaiwutixi、零lingshounenglixitong、招zhaopinhejilixitong、绩jixiaokaohexitong,目mubiaozhiyouyige,就jiushitigaolingshoushangdexiaoneng

zailingshouzhuanxingguochengzhong,丁dingshizhonghedajiayiqiyanfaliaoyitaoguanyuxiaoshouyunyingshifoujiankangde“校xiaozhunjingying”系xitong,从congyunying、商shangpin、财caiwu、渠qudao、人renli5个geweidu25个gezhibiao,评pingjiaanta30多duogefenxiaoshangjiqisuoguanlidemendiandejiankangzhuangkuang。一yigeyouyisidebiaozhunshizhongduanyiweixiaoshourenyuantichude“墙qiangxiao”,即jianzhaodianpusimianqiangdemianjizhesuanjiazhi,并bingquedingweizhizuihaodeqiangmianyinggairuhechenlieshangpin,“绩jixiao”最zuidideqiangmianyinggairuhetishengyugaijin。安antagenjuzheyijianyidiaozhengliaoxiangguanlingshoukaohebiaozhun,收shouxiaoxianzhu

weiliaoranglingshoubiaozhunxiachendaodandianguanlizhong,安antazhenggexiaoshoutixizuoliaodadaokuofudebiange。例liruduidangshide8000多duojiamendianjinxingfenlei(街jiepu、百baihuoshangchangdian、奥aotelaisidengdeng)和hefenji(旗qijiandian、一yibandiandengdeng)管guanli,将jiangjituandeyunying、商shangpin、财caiwu、渠qudao、人renliwudabumendezerengenfenxiaoshangjimendianlianxizaiyiqi。总zongburenyuandejixiaokaohefashengliaogaibian,原yuanxianzhuyaokaoheantazishendepifayeji,变biangehoukaohesuoguanlidefenxiaoshangdelingshouzhibiao。为weiliaodachengtongdianzengchanglv、新xinpinshouqinglv、店dianxiaodenghexinlingshouzhibiaodezengchang,总zongburenyuanbixiachendaolingshouyi线xiandeguanlizhong,要yaoweimendiandeneirongyingxiaochumouhuace,要yaoqinziduizhongduanxiaoshourenyuanjinxingpeixun。如ruguomoumendiandianyuansuzhibuxing,总zongbudepeixunbumenyaodanze,如ruguokongjianxingxiangbuxing,总zongbudelingshoubumenyaodanze

lingshouzhuanxingzai2014年nianjibenwancheng,安antaxiaoshoutixidezongbuguanlirenyuanjingjianliaojinyiban。在zaizhong“质zhi”不buzhong“量liang”的defangzhenzhidaoxia,分fenxiaowangluozhongdemendianshuliangcong2012年niande8075家jiaxiajiangdao2014年niandide7622家jia,而erxiaoshoushourukaishihuisheng

lingshouzhuanxinghou,安antaweiraodianshangyoujinxingliaoyicibiange。2015年nian“双shuangshiyi”,安antadedianshangyewuzaiyundongpinleizhongjinpaimingdiba,丁dingshizhongtichu“线xianshang线xianxiajianghudiweipipei”的demubiao,做zuoliao线xianshangyewudewunianzhanlueguihua,第diyibujiushijiangzhiqianyoudisanfangdaiyunyingde线xianshangyewuheqijiandiangaiweiziying,培peiyangzijide线xianshanglingshouyunyongnengli,打dazaozijidetuandui。没meiyouyongtaiduoshijian,安antajiujianliqiliaodashujufenxixitong,通tongguoduixiaofeixuqiudejingzhunliaojie,倒daobizijitishengguanlijingxihuashuipinghebudan、补bukuandekuaisufanyingnengli,打dazao“快kuai、准zhun、柔rou”的degongyinglian。2015年nian,安antayijingchengweiquanqiuxingyedisan、中zhongguopinpaidiyi

| 2017年nian7月yue1日ri,安antalanqiudaiyanren、NBA总zongguanjunjinzhouyongshiduiqiuyuankelai·汤tangpusenzai广guangzhoudianran“要yaofeng”之zhilvzuizhongzhang

zaicizhihoujiniandangzhong,安antakaishiliaopinpai、商shangpinyuqudaodequanmianshengji。吸xinaliaolaiziguoneiwaideyouxiushangpinhepinpaiguanlirencai,在zaishangpinshangkuaisutisheng,在zaimeiguo、韩hanguoheribendeshejituanduiyulaizizhongguodebentutuanduishendujiajie,打dazaoliaogaoxingjiabi、高gaozhiliangheguojifandeshangpin,开kaichuangliaozhongguopinpaizaimeiguobeipaiduimaidao160美meijinyishuangdejingdiananli。零lingshouqudaodebiangeyequanmiangaibianliaozhongduanxingxiang,安antapinpaisuizhuozhongguotiyuyundongshichanghuangjinshidaidelailin,也yezhujianzhuanrunianqingxiaofeiquntijujidegouwuzhongxin,高gaobiaodadianbuduanshuaxinxiaofeizheduiyuminzupinpaiderenzhi,800-1000平pingmideqijiandianzaizhuliushichangshuliliaoquanxindepinpaixingxiang,年nianxiaoshouezaijibaiwannaizhiqianwanyuandianbuduanyongxian,加jiasuliaofazhanjincheng

FILA的deanli

jiexialai,我womenlaikanantadeduopinpaifazhan,重zhongdianjiangyixiaFILA的deanli

2009年nian,零lingshouyejutoubailijituanjiangyundongpinpaiFILA的dezaizhongguodeshangbiao使shiyongquan、经jingyingquanyijixiangguandeyingxiaowangluochushougeianta。2011年nian11月yuedao2012年nian6月yue,安antayoushougouliaobailiyiliuxialaidesuoyouFILA代dailishang

bailizaibeijingaoyunhuiqianganggangshougouFILA在zaizhongguodexiangguanzichan,因yinjingyingbushanxianrukuisun,所suoyihenkuaijiuduiwaichushou。百bailiyouhenqiangdelingshoushili,却quewufa使shiFILA绽zhanfanghuoli,安antaxingma?

2012年nian10月yue,丁dingshizhongcanjiaFILA战zhanluetaolunhui,提tichu“500乘cheng500”,即jishinianneikai500家jiadian、每meijiadianyiniandanchan500万wanyuan、总zongliushuiedadao25亿yiyuandezhanluemubiao。当dangshidajiarenweishibukenengde,但dan2018年nian,FILA中zhongguodexiaoshouyitupo100亿yiyuan

| 2018年nian,斐feileliangxiangmilanshizhuangzhou,定dingyiquanxingaojiyundongshizhuang

antashizenmezuodaode?简jiandanshuo,就jiushizaishangyemoshishangdadanchuangxin,采caiyongzhiyinglingshoumoshituozhanmendian。当dangshitongxingzhongmeiyourenxiangxin,一yigepinpaishangnengtongguozhiyinglingshouzhongduandefangshifugaizhenggedazhonghuaqu

danFILA团tuanduirenwei,原yuanlaidefenxiaomoshiyouguoduodezhongjianhuanjie,品pinpaishangnanyijishidongchaxiaofeizhedezhenshiyitu,通tongguochanpindiaozhenglaimanzuxiaofeizhexuqiudebianhua。而erqiezhongjiangehuanjiedeliyifenpeiruguochuxianwenti,整zhenggeliantiaoyouduanliedeweiji。他tamenyongliaojinsannianshijian,将jiangjingxiaoshangmoshichedizhuanhuaweilingshoushangmoshi,成chengweizhongguoyundongyongpinshichangzhongweiyizhijiezuoquanlingshoudepinpai

yucitongshi,FILA将jiangzishendingweiweizhongguoshichangdegaoduanshishangyundongpinpai。安antatigongliaozishenzaishangpinqihua、供gongyinglianfangmiandejingyan,组zujianliaojuyouduoyuanwenhuabeijingdeguojihuadeFILA核hexintuandui,发fahuiFILA品pinpaizaibainianjiyinjichushangxingchengdegaoduanshishangyundongdedingwei,全quanfangweidiyanjiuFILA的de广guanggaodaiyanrenxuanze、店dianpuzhengtixingxiangsheji、购gouwudaihexiehesheji,创chuangchuliao“身shenyuedongxinyouya”(Live Your Elegance)的dedutepinpaidiaoxing

2016年nian,FILA开kaishisuzaopinpaiqun。在zaiFILA主zhupinpaijujiaomianxiang25-40岁suirenqunzhiwai,面mianxiang3-15岁suiderenquntuichuFILA KIDS童tongzhuangpinpai,第diyinianjiushixianliaoyingli。2017年niandi,针zhendui16-24岁suirenqundeFILA Fusion潮chaopaichanpinzaibeijing西xidanjuntaibaihuoshangchangliangxiang。通tongguopinpaiqundegoujian,FILA能nengmanzubutongnianlingduan、不butongshenghuochangjingzhongrenmenduigaoduanshishangyundongyongpindexuqiu。在zaikaishexindianshi,FILA采caiyong“一yichangduodian”以yijijianlizongheqijiandiandecelue,即jipinpaiqunzhongbutongpinpaidelingshoudianxietongjinzhushangchanghuozongheqijiandian,实shixiandiejiashidezengchang

henxianran,FILA这zhegeguojipinpaizaizhongguoshichangdejudachenggong,离libukaiantachaoqiangdeyunyingnenglihechuangxinnengli。如ruguobushiantazaiyunying,而ershibiedemougetiyuyongpingongsizaiyunying,FILA重zhongdaobailiyunyingshikuisundefuzhe,都dushiyoukenengde

FILA的dechenggongduiantayouzhuogemingxingyiyi,坚jiandingliaoantazouduopinpaizhiludexinxin。2015年niandiantashougouliaoSprandi(斯sipandi),2016年nianyuribendeDESCENTE(迪disangte)达dachenghezixieyi,2017年nianyoushougouliaohanguodeKOLON SPORT(科kelong)。

duopinpaidehaochuzainali?举jugelizi,北beijing西xidanjunyuebaihuo7层cenghuijiliao15个getiyupinpai,安antajituanyou4个ge。男nanshiyundongduankucongdingjizhuanyedingweidaodazhongshichangdingwei,安antajituanduyoupinpai,迪disangteshoujiazai350元yuanzhi790元yuan,FILA在zai350元yuanzuoyou,安antazai100元yuanshangxia。安antadeshichangkuandu,从cong18元yuandeantapinpaiyundongwadao5500元yuandedisangtegongnengyundongwaitao,都dujinxingliaofugai

dingshizhongshuo:“现xianzaizhenzhengweiyiyoubanfafugaiduozhongpinpai、多duozhongqudao,在zaifuzhuangxingyezhiyouanta。我womenkeyiconggaoduandexinguangtiandiyizhidaoxianjiyishangdechengshi,这zhejiushijingzhengli。”

zhixinglihechuangxinjingshen

tongguolingshouzhuanxingheduopinpaifazhan,安antazaizhongguodetiyuyongpinshichangshang,风fengshengshuiqi,生shengshengbuxi。能nenggouxingchengruciqiangdadebentuhuachuangzaoli,背beihoushiantadezhixinglihechuangxinjingshen

antawenhuadeDNA是shi“铁tiejunwenhua”。安antaxinfeng,再zaihaodezhanluemeiyouzhixingdushibaida。以yituijinlingshoubiangeweili,当dangshijituangaoguanhexiaoshouguanlirenyuanzifameizhoujiabanyitian,高gaoguanjingchangdachengzaochen7点diandehangbancongxiamenfeidao广guangzhou,指zhidaomendianzhuanxing。他tamendaodianshi,分fenxiaoshangdemendianjinglihuanzaiwaibianhezaocha。被beigandonghou,分fenxiaoshanghemendianjingliyequanliyifu。分fenxiaoshanganantadeyaoqiusheli“总zongjinglidianchangri”,分fenxiaoshangzongjinglimeiyueyitiandaomendianshangban、当dangdianchang,与yuantadeguanlirenyuanyiqifenxizhongduanyunyingzhongcunzaidewenti,提tichujiejuedebanfa

| 2018年nian11月yue,坐zuoluoyutianjinbuxingjieantadibadaixingxiangdiankaiye,以yiquanxindeshijuexiyinzhongduoxiaofeizheguanzhu

zaichuangxinfangmian,安antayizhiyouqiangliedeweijigan。过guoqushinian,安antadejingzhenglishiduiqudaodebakong。但dandingshizhongrenwei,未weilaishinian,赖laiyishengcundejingzhengliyinggaishizhishengzhongduan,也yejiushibijingzhengduishougengdongxiaofeizhedexuqiu,以yixiaofeizheweihexin

zheliangnianpodongniuzikufeichanghuobao,但danxiaofeizhebuhuizailushanghan“哪najiayoupodongdeniuzikumai”,甚shenzhiyishibudaozijiyaodejiushipodongniuziku。安antaxintuichuliao“智zhihuimendian”,增zengjialiaoyunhuojia、压yaganhudongping、安antayoumall和heyiqicexiedeng“智zhihuigongneng”,从congguang、看kan、试shi、结jiesigeweidu,更gengjingzhundiweixiaofeizhefuwu。如ruyaganhudongping,当dangxiaofeizhecongxieqiangshangnaqiyikuanchanpinshi,该gaichanpindexinxijiuhuitoushedaoxianshipingshang,一yifangmianxiaofeizhenengqingxiliaojiechanpingongneng,另lingyifangmianantanengzaihoutaicaijidaozhekuanxiede“拿najilv”,结jieheshijishouchudeshujujinxingfenxi。如ruguo“拿najilv”非feichanggao,但danchengjiaoliangdiyupingjunshuiping,有youkenengshixiezideshejixiyinren,但danshangjiaodeshushidubudabiao。相xiangguanrenyuanjiuyaoxunsudiaozheng

| 2005年nian,安antajituanchengliguoneidiyijiayeshimuqianxingyeweiyiyijiaguojiajiyundongkexueshiyanshi,目muqianshenqingyanfazhuanlichao1000项xiang

antajituanzhixingdongshi、集jituanzongcaizhengjiegaosuwo,研yanfatouruzhanjituanxiaoshouchengbende5%以yishang,除chuliaoxiamenzongbu,美meiguojiazhou、日ribendongjing、韩hanguoshouer、意yidalimilan、中zhongguoxiangganghezhongguoneidiyeyoushejiyanfazhongxin,共gongyouchaoguo200位weiwaijishejishi,不buduanzaishejifangmiantuichenchuxin。去qunianpingchangdongaohuiwudajingduojinsuo穿chuandebisaifu,是shimuqianquanqiuzuiqing、阻zulizuixiaodeduandaosaifu。国guochanyundongxieguoqubuganxiangkeyimaidao1000多duoyuan,去qunianantadelanqiuxiezaimeiguomaidaoliao160美meiyuan。这zhejiushichuangxinyushejidejiazhi

4月yue11日ri,安antajituanyuyamafentiyuzhaokaihuiyi,宣xuanbuyamafentiyujituanxinyijiedongshihuichengli,丁dingshizhongjiurenyamafentiyudongshihuizhuxi。这zhebiaozhizhuozhezhuanglishibannian,涉sheji46亿yiouyuandezhongguoqiyehaiwaishougouanjinruweisheng,安antajituanguojihuajinchenggengjinyibu!

youshengzhezhidao

tabianqingshanrenweilao,风fengjingzhebianduhao

antadeanliyanjiu,使shiwokandaoliaoshijiejizhongguogongsideyizhongshixiankeneng——与yuqishuoshizhongguoshichang、中zhongguozibenheguojipinpaixiangjiehe,不burushuoshizhongguonengliduiguojipinpaijinxingzaichuangzao。中zhongguogongsikeyikaonenglichi“国guojifan”了liao,这zheshiwogandaotebieyoujiazhidedifang

zhenzhengzhongyaodebushiqian,是shigongfu,是shilocal creation的dechuangzaoli,是shijianxin“我wobinengcheng”的deqiangdadezhixingli

dingshizhongshuo,在zaitiyuyongpinlingyu,“单danjujiao、多duopinpai、全quanqudao”之zhilu,特tebieshiduopinpaizhilumeiyourenzouguo,我womenyaotangchuyitiaolu,这zhejiushiantazhilu

zaiwokanlai,要yaochengjiushijiejidezhongguogongsi,缺quezijin,资zibenshichangkeyitigong;缺queshougoubiaode,投touziyinxinghezixungongsikeyibangzhu。但danruguoquefaneixinshenchudeyuanjing,缺quefazhenzhengqiangdadenengli,那nazaiduoqian,再zaihaodepinpai,到daoliaonideshouliyekenengbeizadiao

antadeanligaosuwomen,能nenglizhilucaishizenmeduraobukaidelu。机jihuikeyixiangwaiqiu,功gongfuzhinengxiangneiqiu。中zhongguoshiyigegaodubianhuadexinxingshichang,是shiquanqiupinpaiduzaizhelichongfenjingzhengdeguojihuashichang。如ruguonengzaizhongguojianliqiqiangdadeguanlinenglihechuangxinnengli,中zhongguogongsijiuyoukenengzhanzaiquanqiushiye,管guanliquanqiulingxiandepinpai,为weixiaofeizhetigongzuihaodechanpinhefuwu

zhongguojingjidexinshidai,是shichuangxinqudong、能nengliqianyindexinshidai。这zhegeshidaideyoushengzhe,一yidingshiqiangdade,把baqiangfangzaidadeqianmian,将jiangshitamendejibentezheng

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