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“刷脸”时代:面部识别正在改变这16大领域

2019-04-17     牛牛财经   来源:
文章摘要:本文来自“华尔街见闻”,作者张家伟。面部识别技术的发展突飞猛进,对于普通大众来说,最常见的是解锁手机,但事实上它能做的远不止这些。CB Insights在近日报告中表示,虽然面部识别技术仍处在发展阶段,但包括亚马逊在内的很多公司都将之视为多个领域的颠….

benwenlaizi“华huaerjiejianwen”,作zuozhezhangjiawei

mianbushibiejishudefazhantufeimengjin,对duiyuputongdazhonglaishuo,最zuichangjiandeshijiesuoshouji,但danshishishangtanengzuodeyuanbuzhizhexie

CB Insights在zaijinribaogaozhongbiaoshi,虽suiranmianbushibiejishurengchuzaifazhanjieduan,但danbaokuoyamaxunzaineidehenduogongsidujiangzhishiweiduogelingyudedianfuxingliliang。从congdazaomeiyoushouyintaidelingshoushangdian,到daorangyanchanghuimenpiaochedixiaoshi,面mianbushibiejishuzhengzaizhujiangaibianyixiazhe16个gelingyu

1、治zhianzhifa

CB Insights报baogaobiaoshi,在zaimeiguo,人renmenduimianbushibiejishudexingqujinnianlaijizeng,专zhuanlishenqingshuliangzai2016年nianqianchengxianbaozhashizengchang,最zuijinjinnianzhuanlishenqingshuliangyeyiranbaochijiaogaoshuiping

bushaogongsiyijiyanjiujigouduzaiyuzhengfuhezuo,向xiangzhifabumentigongmianbushibiejishu,比biruyamaxunzaimeiguojiuzaixiangzhifajigoutigongzheyijishu

ciwai,卡kanaijimeilongdaxueyezaiyanjiushipinjiankongzengqiangjishu,帮bangzhuzhifajigougenghaodeshibiexianfan。报baogaocheng

gaixiaohuodeliaoyixiangguanyu“面mianbutezhengbianhua”相xiangguandezhuanli,它tanengzaijinjinhuoquyanjingzhouweitezhengdeqingkuangxia,通tongguozhongjianzhenggemianbutezheng,帮bangzhuzhifajigoushibiedailiaomianzhaodexianfan

buguobaogaotongshiyetidao,因yinweizheyijishuyiranchuyuzaoqijieduan,算suanfahuanwufaqufenbutongmianbuyijifusezhijiandexiweichabie,因yinciyejiaonanweizhifajigoutigongjingzhunxinxi

ciwai,面mianbushibiejishumuqianyirancunzaiquexian,比biruyamaxunjiuzengbeimeitipuguang,将jiangmouxiemeiguoyiyuancuowushibieweizuifan

2、医yiliaobaojian

zaiyiliaobaojianlingyu,面mianbushibiejishuzuizhijiedeyingyong,是shikeyifang便bianbingrenzaiyishengheyiyuannaliyuanchengqiandao,从congermianqupaiduidefannao。除chucizhiwai,这zheyijishuhuankeyizaihenduoqitafangmianduifuwujinxinggaijin

2015年nianlai,苹pingguogongsixianhoufabuliaoliangkuankaiyuankuangjia——ResearchKit和heCareKit,它tamenkeyiyonglaibangzhulinchuangshiyanhuodongzhaomubingren,并bingjinxingyuanchengjiance。而erdukedaxueyanjiuyuanzejiezhuyuzhexiegongjukaifachumingweiAutism & Beyond的deyingyong,让rangiPhone前qianzhishexiangtoukeyijiecishaichazibizhengertong

gengjinyibu,这zheyijishushenzhikeyiyongyutiqumianbutezhengsuizhuoshijiantuiyichuxiandebianhua,从congershixiangengjuweilaigandeyingyongqingjing。2017年nian12月yuegongbudegugeyixiangzhuanlixianshi,通tongguotiqufusehepifudecuoweiqingkuang,研yanjiurenyuannenggouduibingrendexinxueguangongnengjinxingfenxi

2017年nianyamaxunyehuodeliaoyixiangleisizhuanli,它takeyijiangmianbutezhengdeshibiehexinlvfenxixiangjiehe,通tongguosuanfazhuizongyanjinghelianjiaquyudeyansebianhua,然ranhouliyongzhexieshujuqufenxixinlvdebianhua。在zaizhexiegongnengshixianzhihou,医yihurenyuanjiunenggougengjiagaoxiaodejiancehezhiliaobingren

3、零lingshou

CB Insights报baogaorenwei,将jiangmianbushibiejishuyongyumanzugouwuzhedegexinghuaxuqiu,这zheduiyulingshouyelaishuojiangdailaijudajihui

mianbushibiejishunenggoubozhuodaogouwuzheyanjingdingzhuodewupin,从congerranglingshoushangsuihoukeyitongguoyoujianhuozhe线xianshang广guanggaodefangshixiangtamenzuoyouzhenduixingdetuijian。报baogaoxiedao

woermayouyixiangjishuzhuanli,可keyiyongyubozhuobingfenxipaiduigukedemianbubiaoqing,从congerpanduantamenduigouwutiyandemanyidu

zaizhongguo,用yonghuzaijinrujingdongde线xianxiashitidianshixuyaosaomiaoerweima,运yunxingmianbushibiesuanfadeshexiangtouhuizaigouwuzhejinrushishibieshenfen。京jingdongshitidianmeijianshangpinduyouRFID标biaoqian,消xiaofeizhezaijijianglikaishi,可keyiyicixingsaomiaosuoxuwupinbiaoqian,摄shexiangtouyunxingmianbushibiechengxuhouzezidongcongzhanghuzhongkoukuan

ruguohezengqiangxianshijishu(AR)结jiehe,面mianbushibiezeyoukeyigeibushaogongsitigonghenda便bianli,尤youqishimeizhuangpinpai

meizhuangshuzijishugongsi ModiFace利liyongqikaifadejishu,可keyishoujiyonghudemianbubutongtezheng,包baokuolianxing、肤fuse、皱zhouwendengdeng。这zhekeyigeilingshoushangtigongbangzhu,让rangtamenliaojiebutongmianbutezhengdeyonghugengkenenggoumainaxieleixingdechanpin,从congernenggougengjiajingzhundeyucekucunbianhua

4、酒jiudianxingye

CB Insights报baogaorenwei,在zaijiudianxingye,面mianbushibiejishudeyingyongnenggourangshangjiatigonggenghaodekehufuwu。将jiangzhezhongjishuhekehudezhanghubangding,能nenggourangyuangongweitamentigonggenghao、更gengjiagexinghuadefuwu。报baogaoxiedao

zhezhongjishunenggourangkehuzoujinjiudiandatanghou,入ruzhushouxuzidongbanliwancheng。同tongshi,客kehuhuankeyizhijietongguomianbushibiejinrufangjian,这zheyangyilai,服fuwuyuanjiukeyixiangtamentigonggengjiagexinghuadefuwu

baogaotidao,目muqianwanhaoguojijiudianzaizhongguodezhishaoliangjiadianmiancaiyongliaozheyijishu,房fangkekeyitongguomianbushibiebanliruzhu,整zhenggeguochengjinxu1分fenzhong。在zairuzhushouxubanliwanchenghou,房fangfeizidongcongtamendezhanghukouchu

5、营yingxiaoyu广guanggao

muqian广guanggaoyijingbiandeyuelaiyuejingzhun,而erruguomianbushibiejishujinyibucaiyong,这zhezhongqingkuanghuijixuwangqianyibu

zhezhongjishukeyibeiyonglaishoujitingxialaiguankan广guanggaoderenqunhuaxiang,以yijijiaqiang广guanggaodechenjinshitiyan。这zhezaibushaohuodongzhongyijingkaishicaiyong

zai2013年niandeyigehudong广guanggaozhong,Virgin Mobile已yijingkaishi使shiyong,如ruguoguankanzhezhayan,那name广guanggaoneirongjiuhuijinyibuwangxiabofang

yidaligongsiAlmax则zezaifuzhuangmoteshangjichengzheyijishu,如ruguoluguoderentingxialaichakanchanpin,就jiuhuiqidongmianbusaomiaochengxu

zhanwangweilai,随suizhuomianbushibiegongnengjiarushouji、平pingbandiannaoyijizhuomiandiannao,它tajiukeyiyonglaifenxiyonghudemianbubiaoqing,从congernengshixianjiyuyonghuqingxuzhanxianbutongde广guanggao

6、银yinxingye

yinxingyijingkaishi使shiyongmianbushibiejishu,将jiangqizuoweiyonghuzaiwangyinheApp上shanganquandengludegongju。汇huifengyinxinghexinjiapohuaqiaoyinxingduzaigezideyidongyinxingyewuzhongyinrumianbushibiegongneng,以yifang便bianyonghudenglu

zhezhongjishuchuxianshenfenshibiecuowudejilv,据jushuobudao100万wanfenzhiyi,因yinciyenenggourangwangyinbiandegengjiaanquan

chuliaobaohu线xianshangshujuzhiwai,这zhezhongjishuhuanyouqitayongtu:西xibanyaCaixaBank在zaizijiaATM机jishang使shiyongmianbushibiejishu,为weiyonghudengluanquanzengjiayicengfanghu。在zaizhichimianbusaomiaohou,就jiunengmianchushurumima,甚shenzhikeyibuyongshuaka,这zheliangzhedurongyizaoqie

suizhuozheyijishudebuduanfazhanhegeng广guangfancaiyong,它tayenengrangyinxingshitiwangdiantigongdefuwugengjiaanquanhegexinghua。柜guitairenyuanjiunenggeng便bianjiezhidaokehuxingminghezhanghuxinxi,从congertigonggenghaodekehutiyan

7、现xianchanghuodong

qunian,一yijiamingweiBlink Identity的degongsihuodeLive Nation以yijiTechstars Ventures等dengtouzizhede150万wan美元touzi,这zhejiagongsidejishunenggoushibiechucanjiahuodongtaopiaoderen,据jushuoshibieguochenghuanbudao1秒miaozhong

qitadeshibiejishuyezaitingjinzheyilingyu,让rangzuochunaxierenshiVIP、哪naxierenzhichiyoujipiaozhezhongpanduanchengweikeneng

dangran,这zheyexuyaochangguan、音yinletingdengdipeibeimianbushibieshexiangtou,同tongshihuanyaoduirenqunjinxingyidingdeguankong,包baokuorangnaxiebenlaiwuquanjinruderenlikai

8、社shejiaomeiti/娱yule

mianbushibiedelingyiyingyongchangjing,就jiushixiaochuwuliaogan。包baokuoCelebsLike.Me以yijigugedeArt Selfie等dengyingyong,都duzaishejiaowangluoshang广guangweiliuchuan,其qizhongqianzhenenggoubangyonghuzhaodaowaimaohezijijiejindemingxing,后houzhezekeyitongguofenxiyonghuzipai,找zhaodaoheyonghumianbutezhengxiangfudeyishupin

zaibamianbushibieyongyugerenyulefangmian,Snapchat是shixianqu,它tadelvjingnenggoutongguofenxiyonghumianbu,然ranhougeitupiantianzhuanghuozhejiashangtuerduo。这zhexiegongjuhuannengshibiechuyonghuzuibashifouzhangkai,从congershishizaitupianshangtianjiagoushetouhuozhecaihong

Snapchat也yecuchengliaoBitmoji的dejueqi,而erhouzheyoujifapingguotuichuAnimoji和heMemoji。正zhengshiyouyuiPhone的deFace ID技jishudezhichi,在zaipingguoiMessage中zhong,用yonghukeyichuangjianmonizijibiaoqingde3D表biaoqingjidonghua

9、航hangkonglvxing

hejiudianyijiyuleyeleisi,航hangkonglvxingxingyeruguocaiyongmianbushibiejishu,也yejianghuidailaijudagaibian。所suoyourendeanjianduhuijiakuai,而erVIP乘chengkeyejiangnenggouhuodegengjiagexinghuadefuwutiyan

JetBlue正zhengzaishiyanyongmianbushibiequdaidengjipai,以yi便bianjiakuaizhenggeguocheng,他tamendefuwutai使shiyonghuzhaohuozhelaizimeiguohaiguanshujukudeshenfenzhengzhaopian,来laiheyanchengkexinxibingrangtamendengji。去qunian,Delta也yezengshiyanrangchengkezaifuwutaitongguomianbushibiebanlixinglituoyun

duiyujichangdeanquanlaishuo,生shengwushibiejishuyehenzhongyao。去qunianqiuji,一yimingshitu使shiyongjiahuzhaojinrumeiguodenanzi,被beimianbushibiechengxujiancedao。美meiguohaiguanguanyuancheng,通tongguojiangmianbuzhaopianheguanfangwenjianjinxingduibi,这zhexieshexiangtoudeshibiezhunquelvdadao99%。

10、汽qiche

muqian,汽qichelingyuduimianbushibiedeguanzhujiaodianshizidongjiashi,不buguotazaiqitachangjingyeyouhendadeyingyongqianli。比birudangchezhujiejinzijidecheshi,面mianbushibienenggouzidongrangqichejiesuo,或huozhehuankeyijiangmianbushibieyingyongyuqichedeqidonghetingzhi

ruguoqicheyongyouzhenduibutongjiashiyuandeshezhi,那namemianbushibiejishudeyinruhuirangzhebiandegengjia便bianjie。比biruzaishibiechutedingdejiashiyuanshi,汽qichedezuoyiweizhi、车cheneiwendu、电diantaipianhaoduzidonglikezuochudiaozheng

xiandaiqichezaijinnianCES上shangzhanchudeyikuanwurenjiashigainianche,就jiujichengliaomianbushibiechengxuheAI,能nenggoujiancechujiashiyuandeqingxuzhuangtai,从congerxiangyinggaibiandengguangzhuangtai,以yijianxiaoyinjiashiyuanfenxinfashengshigudekenengxing

11、博bocai

duiyuduchanglaishuo,面mianbushibiejishudeyingyongzhuyaoheanquanxiangguan

zhezhongjishunenggouduijinruduchangderenjinxingmianbujiance,识shibiechunaxierenshikeyixiangshouVIP待daiyudechangke,阻zudangnaxiexiguanzuobideren,并bingjianshaoyindubosunshierdaozhifashengshigudekenengxing

jinqi,除chuliaojibendeanquanyongtuzhiwai,面mianbushibiejishuhuanchengliaoshujuqingbaojiejuefangan,帮bangzhubocaigongsishixianzishenliyizuidahua

12、投toupiao

tongguoduishengwushibiejishudeliyong,投toupiaozaojia、选xuanminzhucechengxufanzayijiqitadaozhixuanminbuyuanyitoupiaodexianzhiyinsu,都dujiangchengweiguoqu

zaiquniandemeiguozhongqixuanjuzhong,西xifujiniyazhouyunxudangdijumintongguoVoatz这zhekuanApp进jinxingtoupiao,选xuanminshouxianxuyaopaixiashenfenzhengming,以yijimianbuzipaishipin,然ranhoushangchuandaozhekuanApp进jinxingyanzheng。在zaishenfenyanzhengtongguozhihou,用yonghujiukeyitongguozhekuanApp投toupiao

chuliaomianbushibiejishuzhiwai,这zhekuanApp还huanyongdaoliaoqukuailianjishu,以yi便bianbaozhengsuocunchuxinxideanquanxing

13、教jiaoyu

zaimeiguobufenxuexiao,面mianbushibiejishuyijingzai使shiyong,以yibaozhengxiaoyuananquan。比birukanaijimeilongdaxuejiuzaiyanfaxiangyingdejishu,以yijiaqiangshipinjiankong

ciwai,来laiziRealNetworks的demingweiSAFR的dejishu,则zetongguoduimianbushibieshexiangtoudeliyong,达dadaogaishanxiaoyuananquanyijijianhua访fangkedengjidemude。这zheyijishumuqianyizai西xiyatuliangsuoxuexiaojinxingshiyan,来lai访fangzhexuyaoduizhuoshexiangtouweixiao,以yi便bianjinruxiaoyuan,而ermianbushibiechengxuzenenggoufenxi访fangkemianbubingshibietamendeshenfen

zaiaodaliya,面mianbushibiechengxuzeyoubutongdeyongtu:考kaoqin。一yijiamingweiLoopLearn的degongsizhenggeibufenxuexiaotigongjishuzhichi,对duixueshengchuqinqingkuangjinxingjiancha,并bingsuojiankaoqinsuohuafeideshijian

14、打dache

zaidachelingyu,面mianbushibiejishunenggouweiyonghushenfenshibiezengjiayicengbaozhang

xinjiapowangyuechegongsiGrab通tongguoyuweiruanhezuo,将jiangmianbushibiejishurongruyingyongzhizhong,从congernenggoujingqueshibiesijihechengkexinxi。Uber同tongyangyezai使shiyongweiruandejishu,以yi便bianshibiesijishenfen,减jianshaoanquanshigudefasheng

zaiyindu,Uber司sijixuyaotongguoshoujidemianbushibiejinruzhanghu,以yibaozhengsijishizhucezhebenren。这zhegexinxisuihouyehuifadaochengkenali,让rangtamenxinliqingchukaichedeshijingguoshenfenquerendezhuanyesiji

chengketongyangyekeyizheyangzuo,通tongguomianbushibiejinruzhanghubingdache,这zheyangsijiyenengkandaochengkexinxishijingguoquerende

zaiweilai,随suizhuoyuelaiyueduodeqichepeibeimianbushibiejishu,这zhehuankeyigengjinyibu:在zaichengkezuoshangcheshi,直zhijieshibiemianbuxinxi,以yiquebaodequeshizhemingchengkejiaodeche

15、食shipinyinliao

bushaocanguanyijingzai使shiyongmianbushibiejishu,以yi便biantishengkehutiyan,尤youqishizhenduilaokehu

zaijiazhouyijiamingweiCaliBurger的decanguan,面mianbushibiejishukeyizidongjianggukeheqizhanghuguanlian,他tamennenggoukandaoguoqudianguoshime,可keyizhijiexiangshoutebiezhekou,而erzheyiqiezhixuyaotamenzaijiqiqianjinxingmianbushibie

kendejizaizhongguodebufenmendianyezaishiyantongyangdeshiqing,通tongguomianbujiancechengxuyijishoujiyanzhengma,顾gukeweiweiyixiao便biannengfukuan

16、消xiaofeidianzi

muqian,微weiruan、三sanxing、苹pingguodenggongsiyijingzai使shiyongmianbushibiejishujiesuoshouji、平pingbandiannaohezhuomiandiannao

shishishang,在zaimeiguorenzhong,已yijingzai使shiyongdaiyoumianbushibiegongnengshebeideren,以yijijihuagoumaizhezhongshebeiderensuozhandebili,已yijingdadao54%。

congqichedaochufangdianqi,其qitaxiaofeidianzichanpinyebingweiluoxia。比biru,于yu2016年nianwenshideHiMirror,是shiyikuannenggouyuyinkongzhidezhinengjingzi,它tatongshihuanjichengliaomianbushibiegongneng,可keyiweiyonghutigongdabanjianyi。HiMirror还huanjichengliaoAI技jishu,能nenggoumeiriweiyonghujinxingpifufenxi,并bingtigonggexinghuajianyi,同tongshihuannengtongguoqizengqiangxianshigongnengrangyonghuxunishizhuang

mianbushibiejishuzaike穿chuandaishebeishangyeyou使shiyongchangjing,比biruOrCam可keyiliyongmianbushibieruanjian,帮bangzhumangrenyueduwenziyijishibiemiankong

buguozhidezhuyideshi,在zairenmenrichang使shiyongdezhinenglianwangchanpinzhongrongrumianbushibiejishu,个gerenyinsiyehuichengweirichangriyixuyaoguanxindewenti

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