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玩友时代赴港IPO,2018年净利润超3亿!宫廷游戏到底有多赚钱?

2019-03-15     牛牛财经   来源:
文章摘要:本文来自微信公众号“手游那点事”,作者: 欣欣、 Rust。玩友时代的这9年!近日,苏州玩友时代科技股份有限公司(简称“玩友时代”)低调地向港交所递交IPO申请。这家公司于2010年成立,在研发女性向古风游戏上可谓占据了“领头羊”的位置。从IPO申请书来看,玩友时….

benwenlaiziweixingongzhonghao“手shouyounadianshi”,作zuozhe: 欣xinxin、 Rust。

wanyoushidaidezhe9年nian!

jinri,苏suzhouwanyoushidaikejigufenyouxiangongsi(简jiancheng“玩wanyoushidai”)低didiaodixianggangjiaosuodijiaoIPO申shenqing。这zhejiagongsiyu2010年nianchengli,在zaiyanfanvxingxianggufengyouxishangkeweizhanjuliao“领lingtouyang”的deweizhi。从congIPO申shenqingshulaikan,玩wanyoushidai2018年nianyingshoujingligengshishuangshuangnifengzengchang,营yingshou14.64亿yi,利lirun,旗qixialiangkuanquantouchanpin《熹xifeiQ传chuan》与yu《熹xifeichuan》更gengshixijinyu11亿yi!

yi、玩wanyoushidai2018年nianyingshoupo14亿yi!净jinglitongzeng185%

genjuwanyoushidaitijiaodeIPO申shenqingshu(申shenqingbanben)显xianshi,截jiezhi2018年nian12月yue31日ri,该gaigongsiyingshouyou2016年nianrenminbi5.69亿yiyuanzengzhi2017年nianrenminbi7.00亿yiyuan,到dao2018年nianzengzhi14.64亿yiyuan,年niandujinglirunzefenbiewei8070万wanyuan、1.18亿yiyuan、3.37亿yi。2016年nianzhi2018年nianfuhenianzengchanglvgaoda60.5%。尽jinguan2018年nianzhongzhenggeyouxixingyemianlinhandong,玩wanyoushidaiqueniliuershang,其qi2018年nianyingshouyujinglifenbietongbizengchang109.1%和he185.59%!

chuliaoyingshouyujinglilianggeshuzibiaoxianliangyanwai,玩wanyoushidaidemaolilvyejiaoweiwenjian。该gaigongsizai2016年nianzhi2018年nianqijianmaolilvfenbiewei63.0%、61.7%、62.7%,连lianxusannianbaochizai60.0%以yishang

er、四sikuanyouxizhuqizoushangIPO:2018年nian《熹xifeiQ传chuan》与yu《熹xifeichuan》吸xijinyu11亿yi!

wanyoushidainenggouzai2018年nianzhongquderucijinglidechengji,主zhuyaoguigongyusidazhizhu:《熹xifeichuan》、《熹xifeiQ传chuan》、《宫gongtingjishouyou》及ji《京jingmenfengyue》。其qizhong《熹xifeiQ传chuan》所suodailaideyingshouzhanbigaoda47.2%,《熹xifeichuan》则zewei30.3%,这zheliangdabaokuansuogongxiandeyingshouzhanbiyijiejin78%。而erzhesikuanyouxiyu2016年nian、2017年nianji2018各genianfenbiegongzhanzongyingshoude93.4%、97.0%、99.5%。

qizhong《熹xifeichuan》是shiwanyoushidaishoukuandaxingnvxingxiangzhongguogufengmeixueshouyou,游youxiyu2015年nian6月yuezhengshishang线xian,目muqianyijingyong8种zhongbutongyuyanbanbenfaxing。作zuoweinvxingxiangzhongguogufengyouxidexianxingzhe,《熹xifeichuan》高gaofengqiDAU及jiMAU分fenbiewei41.27万wanji210.6万wan,每meiyuexiaoshoushouruyue4600万wan。此ciwaijuwanyoushidaiyuji,《熹xifeichuan》的dewendingchengshuqijiangchaoguo48个geyue,整zhenggezhouqijiangchaoguo72个geyue,远yuanchaotongleishoujiyouxide3-12个geyuedeyibanzhouqi

er《熹xifeiQ传chuan》则zeshiwanyoushidaishougeyi《熹xifeichuan》同tongyigushiweilanbende3D游youxi,于yu2017年nian9月yueshang线xianhou广guangshouhuanying。高gaofengqiDAU及jiMAU分fenbiewei55.9万wanhe325万wan,每meiyuexiaoshoushouruda7370万wan

chuliaoyishangliangkuanxijinzhuliwai,分fenbieyu2016年nianyu2018年nianfaxingde《京jingmenfengyue》与yu《宫gongtingjishouyou》均junwei2D女nvxingxiangzhongguogufengyouxi。前qianzhezaigaofengqishiDAU和heMAU分fenbiewei18.3万wanhe129万wan,每meiyueshouruyuewei1250万wan。而er《宫gongtingjishouyou》高gaofengqiDAU和heMAU为wei25.6万wanhe160.3万wan,每meiyueshouru4020万wan。同tongshizai2019年nian1月yue,玩wanyoushidaituichuliao《宫gongtingjishouyou》的dehanwenban,目muqianzhengjihuatuixiangdongnanyajibeimei

ruocongleijizhucewanjiashujueryan,截jiezhi2018年nian12月yue31日ri,《熹xifeichuan》、《熹xifeiQ传chuan》、《宫gongtingjishouyou》及ji《京jingmenfengyue》这zhesikuanyouxideleijizhucewanjiayida8.67亿yi,较jiao2017年niantongbizengchang54.27%。其qizhong《熹xifeichuan》2018年nianleijizhucewanjiashuyuewei4.31亿yi,占zhanquliaozongshudebanbijiangshan

ruocongpaimingeryan,《熹xifeichuan》,《熹xifeiQ传chuan》《宫gongtingjishouyou》于yushoucifaxinghoubujiu便bianhuodeApp Store畅changxiaoyouxibangdezuigaopaimingfenbieweidi20位wei,15位weiji15位wei。截jiezhi2019年nian2月yue8日ri,上shanglieyouxiyiwenzhanApp Store畅changxiaoyouxibangfenbiedi66位wei,32位weiji48位wei

chuliaojinqizhesikuandarechanpinyiwai,玩wanyoushidaizengyu2010年nian12月yuetuichushoukuanmingwei《宫gongtingji》的dewangluoyouxibingdashouhuanying,成chengweigongsiqijianyouxizhiyi。自zici,玩wanyoushidaijixukuozhangqiyouxizuopinbingtuichuduokuanshouyou,例liru2012年nian《宫gongtingfengyun》和he2014年nian《宫gongtingQ传chuan》。

zhanwang2019年nianyu2020年nian,玩wanyoushidaideyouxichubeixiangdangfengfu,包baokuoliaojiugejubutongyuyanbanbendexinshoujiyouxi、五wugexianyouyouxidexinyuyanbanbenjisigeH5游youxi;而eryouxileixingyegengduoyanghua,如rumonizhanzhengcelueyouxi、MMORPG、模monijingyingjikapaiyouxi。其qizhong《帝diwangxiongxin》、《诸zhushenhuanxiang》及ji《心xintiaojihua》三sankuanxinyouxiyiwanchengyouxizhucejihuodeyouxifaxinghao,并bingyuqiyu2019年niantuichu

wanyoushidaidazaobaokuandebeihou,必biranlibukaiyanfatuanduiguoyingdeshili。截jiezhi2018年nian12月yue31日ri,该gaigongsiyongyou757名mingguyuanzuchengdeqiangdayanfatuandui,占zhanyuangongzongshude67.2%。此ciwaizai2016年nian、2017年nianhuanyou2018年nian,玩wanyoushidaiyanfakaizhifenbiewei6360万wan、8940万wan、1364万wan,占zhantongqizongshourufenbie11.2%,12.8%与yu9.3%。

san、2018年nianhaiwaiyingshoujin3亿yi,出chuzhanhanguoshichangchengjiliangyan

zaozai2011年nianwanyoushidai便bianyifangyanhaiwaishichang,经jingguoduoniangengyunyijianliqiangjindebendihuanengli,无wulunshiwenhuachayi,美meishushejihuoshiliuxingyouxiwanfajunjileiliaofengfujingyan。因yincizai2018年nianhaiwaishichangshouyifangmian,该gaibufenshouyiyou2017年nianderenminbi11.3亿yidafushangshengzhi2018年nian27.63亿yiyuan,同tongbizengchang144.5%。这zheyaoguigongyuzai2018年nianzhong,由youhanguoshichangchanshengdeshouyizhangzhi8892万wanyuan,同tongbibiaoshengyu300%; 而erribenshichangyechuanlaixixun,该gaishichangzai2018年nianhaiwaiyingshouzhanbi10.2%,为wei2816万wan

jiezhi2018年nian,玩wanyoushidailaizihaiwaishichangdeyingshouzaiyouxishouyizhongzhanbiweichi15%以yishang。2016至zhi2018年nianqijiangaizhanbifenbiewei18.6%,16.2%和he18.9%。在zaiguoneiyouxixingyejianguanquyandeqingkuangxia,发falihaiwaishichangwuyinengzhuliwanyoushidaijianshaoduiguoneishichangdeyilai

si、闷menshengfadacaidegongtingyouxi,到daodiyouduozhuanqian?

cong2010年niangongsichenglikaishi,玩wanyoushidaijiuyizhishengengnvxingxianggufengyouxi,从cong《京jingmenfengyue》、到dao《熹xifeichuan》、《熹xifeiQ传chuan》、及ji《宫gongtingjishouyou》,无wuyibushigongtingyouxilingyudezhimingchanpin,而erqiezainvxingxiangyouxizhongtongyangfeichangchixiang

juzhaogushushangdeshujuxianshi,国guoneinvxingdegoumainenglizaijinshinianlaiwenbushangyang,2022年nianguoneinvxingxiangyouxideshichangguimoyujidadao935亿yi,在zaishichangzhongdezhanbijiangcong2017年niande22.9%增zengchangzhi30.1%。产chanpinyingshoujiejiepanshengdebeihou,是shizhenggeshichangdekuaisujueqihechengshu

rujinzhesikuangongtingyouxi,支zhichengqiliaowanyoushidaideIPO之zhilu

erzhejinian,宫gongtingleiyouxijinguanshezudegongsibuduo,但danliangyandechanpinjihumeiyoujianduanguo,市shichangkongjianbingbuxiao,属shuyudianxingdemenshengfacai。除chuliaowanyoushidaizhiwai,还huanyoulangangde《甄zhenxuanchuan》和he《胭yanzhifei》,以yiji《武wumeiniangchuanqi》、《宫gongtingQ传chuan》、《芈miyuechuan》、《宫gongtingfengyun》、《宫gongxinji》、《锦jinxiuweiyang》等deng,甚shenzhihuanyou《极jipinzhimaguan》、《我wozaidaqingdanghuangdiHD》、《叫jiaowowansuiye》、《君junlintianxia》等dengzheleixinggongtingyouxi,细xifenleibiebingbushao。同tongshizhexiechanpinjinguanyonghufanweibu广guang,但dandaduozaichangxiaobangshangyouguobucuodebiaoxian,吸xijinnenglibucha

chucizhiwai,近jinnianlaigongtingyouxichenggongchuhaideliziyebuzaishaoshu,特teyoudeguofenghexiangguanjuqingyangcheng,是shiqitaleibieyouxisuobujubeide

wanyoushidaideIPO,让rangwomenkandaoliaogongtingyouxibeihoudeqiangjinqianli,但dantongshiyebingbushisuoyougongsidunengzairujuhoufendaogeng,因yinweizhegepinleimenjianbingbudi,对duimubiaoyonghudeliaojieyaozugoushen,需xuyaochendianheshengeng。而erzheyezhengshiwanyoushidainengzuodaogongtingpinleidelongtoudehexinyuanyin

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