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21世纪“虎门销烟”:天长集团(02182)们“千亿生意”要搁浅?

2019-03-16     牛牛财经   来源:
文章摘要:眼看他起高楼,眼看他宴宾客,眼看他楼塌了。电子烟“千亿级”的泡沫还没吹起来,就已经破灭了。智通财经APP获悉,央视315晚会曝光了长时间吸食电子烟同样会产生对尼古丁的依赖。电子烟又称电雾化器,是一种通过电子加热手段向呼吸系统传送尼古丁的电子装置。….

yankantaqigaolou,眼yankantayanbinke,眼yankantaloutaliao

dianziyan“千qian亿yiji”的depaomohuanmeichuiqilai,就jiuyijingpomieliao。智zhitongcaijingAPP获huoxi,央yangshi315晚wanhuipuguangliaochangshijianxishidianziyantongyanghuichanshengduinigudingdeyilai

dianziyanyouchengdianwuhuaqi,是shiyizhongtongguodianzijiareshouduanxianghuxixitongchuansongnigudingdedianzizhuangzhi。商shangjiashoumaidianziyandejuetoushi“戒jieyan”、“健jiankang”、“天tianran”等dengguanjianci,也yeyincirangnianqingrentianzhendirenweidianziyanjiankang、无wuhai,并bingkaishisiwujidandichoudianziyan。如rujin,电dianziyandehuangyanzhongyubeijie穿chuanliao

cong2018年niankaishi,电dianziyanxingyedetouzizaichuangtouquankaishishengwen,甚shenzhichengwei2019“资zibenhandong”年niandediyigechuangyefengkou。据jubuwanquantongji,2018年nianzhijin,国guoneigongyou10余yuqidianziyanxingyederongzishijian,总zongrongziedashu亿yiyuan

zibenquzhiruowudeshidianziyanxingyedebaoli。市shichangrenshigeichudeyouguandianziyanxingyedemaolilvzai30%到dao50%不budeng,但danconglingyigeshijiankeyicemianyinzheng,电dianziyanqiyedelirunbushuchuantongyancaogongsi:在zai2018年nianniandi,美meiguodedianziyanchuchuanggongsi Juul Labs 向xiang1500名mingyuangongfafangliao20亿yi美元denianzhongjiang,人renjun130万wanmeiyuan,相xiangdangyuyigeguigudicengmanong10年niandixin

zaishangweibeikaifadezhongguodianziyanshichangshang,未weilaihuoxuhuichanshengshugexiangJuul一yiyangde“独dujiaoshou”,但danzaibeiyangshipuguanghou,对duidianziyandetaofashengkaishimanyan,电dianziyanxingyedefengkouhuijiuciguanbima

港股lidexinlaowanjia

jinguandianziyanxingyeshizaioumeiguojiafazhanqilai,但danqidedanshengdiqueshizaizhongguo。2005年nian,电dianziyanbizuruyanjituan(00329)所suochandediyizhidianziyanmianshi

meiyoujingguorenhepudian,如ruyandechanpinzhijiejinruliaobaolishidai。据juxi,当dangshiruyanzui便bianyidechanpinjiagewei599元yuanyizhi,最zuiguideyandouxingchanpinzegaoda16800元yuan,上shangshijin7个gebanyuejiuhuikuanliao2.3亿yiyuan,如ruyanjituandiyinianyingyeejiugaoda2亿yiyuan。在zaiqi2007年niandao2008年niandedianfengqi,如ruyanjituandexiaoshouejin10亿yiyuanrenminbi。据jugongsixuancheng,其qi2008年nianshouchuliaochaoguo30万wanzhidianziyan

2006年nian,如ruyanjituanchuangshirenhanlitongguoqixiaganggushangshigongsi“金jinlongjituan”签qiandingliangjiebeiwanglu,收shougouliaoruyanjituandedianziyanyewu。随suihouyu2007年nian11月yue,金jinlongjituangengmingweiruyanjituan,后houzhezaiganggushichangshangderenqikancheng“明mingxinggu”,其qishangshihougujiayidugaoda116港gangyuan,市shizhijin1200亿yigangyuan

bishi,如ruyanjituanjiuyongshangliao“戒jieyan”这zheyimaidianjinxingxuanchuan,其qi广guanggaoyuwei“健jiankangxiyan”、“吸xizhuoxizhuojiujieliao”。然raner,质zhiyidianziyangongxiaodebingbuzhiyouyangshi315晚wanhui,早zaoyoumeitikaishipuguangruyanjituandejieyanxiaoguozaojia,国guojiayancaozhuanmaijuxinwenfayanrenduiduojiameitibiaoshi,如ruyandexuanchuanshexianshishibingyouweikexuelilun,并bingyaoqiujiaogeizijiguanzhi

yucitongshi,由youyuruyanjituandechanpinxiaoshouyichanghuobao,其qitazhizaoshangyefenfen仿fangzhiruyanchanpin,国guoneidianziyanfanlanrangruyanjituanbaxiaoshoumubiaozhuanxiangliaohaiwaishichang。然raner,如ruyanjituanzaihaiwaiyepengliaobi,2009年nianmeiguoFDA对duidianziyanxiadadequanmianjinkoujinling。内neiwaijiajizhixia,如ruyanjituan2009年nianquanniandekuisungaoda4.44亿yiyuan,并bingzai2010年niantongguozaizibenshichangpeishousuochoudezijin“续xuming”。

2010年nian8月yue,如ruyanjituangengmingweisanlongguoji,此ciqiandebaiyuanguyipaihuaizai0.1港gangyuanfujin。在zairuyanjituanlianniankuisundesannianhou,被beiquanqiudisidayancaogongsidiguoyancaoyi7500万wanmeiyuanshougou,一yiduandianziyandeshangyeshijiuciluomu

shige8年nianhou,在zai2018年nian3月yue8日ri,天tianchangjituan(02182)以yi“电dianziyandiyigu”的dechenghaofugangshangshi。智zhitongcaijingAPP获huoxi,该gaigongsiqixiayongyoublu品pinpaizhizaojixiaoshoudianziyandechanpin,目muqianzaiguoneishichangyijibaokuoouzhou、亚yazhou、美meiguodenghaiwaishichangxiaoshouchanpin

tianchangjituanbingburuciqianderuyanjituanshoutouzizhehuanying,自zishangshiyilai,其qigujiayidudiejin70%,至zhijinweitupo1元yuangangbi。另lingwai,该gaigongsideyejiyeruzuo“过guoshanche”一yiban,据jutianchangjituangonggao,其qi2017全quannianji2018上shangbannianjinglirunjuntongbixiahuachao40%,但danyu2018年nianquannianyoudazeng200%。

yemanshengchangdeshidaizaoyiguoqu

ruyanjituandechenfuluyezaiyidingchengdushangdaibiaoliaodianziyanxingyedefazhanlicheng。尽jinguan2018年nianbeichengweidianziyande“创chuangtouyuannian”,但dangaixingyedegaoguangshiqiqueshizai2014年nianqianhou

genjuluoruiladeyancaogongsitongji,仅jin2013年nianqiansangeyue,全quanqiujiuxiaofeiliaoyue6亿yizhidianziyan,电dianziyankaishiyigunxueqiushidizhizaocaifushenhua

zuoweidianziyandexiaofeidaguo,美meiguoshichangzai2012年nianmeiguozuigaoyuanpandingFDA禁jinzhixiaoshoudianziyanbaisuhoubeidakai,销xiaoliangjuzeng,国guojiyancaojutoufenfenkaishiyanfadianzijuanyanchanpin。根genjufuguoyinxingtongji,2012年nianquanqiudedianziyanxiaoshoudayue2亿yizhi,销xiaoshoushourujiejin10亿yimeiyuan

zailingyibiandezhongguoshichangshang,电dianziyanxingyeyinwei“没meiyourenheteshuxianzhi,没meiyouxingyebiaozhun,没meiyoujianguanjizhi”,中zhongguodianziyanxingyeyeburugaosufazhandeyinian,电dianziyanzhizaogongsiruyuhouchunsunbanyongxian,并bingyiduchengbaquanqiushichang。据jumeitibaodaocheng,国guoneikongyanjiedelingjunrenshiwuyiqunzaiyicizaimeiguochuchazhong,买mailiaobuxia10种zhongdianziyan,“打dakaiyikan,全quanshiMade in China(中zhongguozhizao)”。

2014年nian,中zhongmeiliangdidedianziyanshichangqitoubingjin,美meiguoshichangrongliangcong2013年niande10亿yimeijinzengchangdao25以yimeijin,2014年nianquanqiuxiaoshoueyue60亿yimeiyuan,同tongbizengchangyue1倍bei

yixiangyoujiazhoushengdiyagefenxiaokaizhandeyanjiuxianshi,2012年nian,网wangshangzongjiyou288个gedianziyanpinpai,许xuduopinpaiqixiahuanyouzhongduochanpin。到dao2014年nian1月yue,电dianziyanpinpaideshuliangjizengdao466个ge,相xiangdangyumeigeyueduyou10多duogedianziyanpinpaiyongxian。消xiaofeizheduidianziyanfeichangqinglai,单dandanyingguodedianziyanxiaofeizheshuliangjiuzaiduanduanshuniancong0增zengchangdao200万wan

raner,在zaigeguozhengfuxuanbujinzhidianziyanhou,这zheyixingyedefengkuangkuozhangyouxijiaranerzhi

kuanghuanjiucizhongjie

ruguocongjigougeichudeyucelaikan,电dianziyanxingyesihucaigangkaishijiasubenpao。据ju《2017年nianshijieyancaofazhanbaogao》数shuju,全quanqiudianziyanshichangguimodadao120亿yimeiyuan,P&S Market预yucedao2023年nianquanqiudianziyanyouwangdadao480以yimeiyuandeshichangguimo,年nianjunfuhezengsudadaojin26%。此ciwai,国guoneidianziyanshichangfazhanqianligengshijuda,2012-2017年nianfuhezengsujiejin68%,分fenxishiyuce,假jiasheweilaiguoneidianziyandeshentoulvdadao10%,相xiangyingshichangguimojiunenggoudadaoqian亿yijibie

danshi,市shichangzhendehuichaozhuofenxishiyucedefangxiangfazhanma?从congmeiguoxiangyanjutouaochiyadianziyanyewudechujinghuoxujiunengkanmingbai

weiliaoxunzhaoxindeyinglizengchangdian,奥aochiyazenghefeilipumolisigongtongkaifaliaoxindedifengxianleiyancaochanpin,此ciqian,菲feilipuyizhizaihaiwaixiaoshouzijidedeIQOS点dianyanxitong(将jiangtezhideyandancharudaogongsidedianyanqizhong,从congerzaijianshaoyouhaiwuzhisherudetongshihuodezhenshidexiangyankougan)。IQOS电dianziyanyijingtuichu便bianhuobaoquanqiu

raner,由youyumeiguoFDA还huanchichiweipizhunqizaimeiguoxiaoshou,导daozhiIQOS近jinlaimeijidudexiaoliangduzaixiahua

FDA对duiaochiyadianziyanyewudeyigejueding,就jiuzuyirangtouzizhepanduannengfoukanhaoqidianziyanyewu,甚shenzhiyouhuaerjiefenxishicheng,FDA对duiIQOS的dexiaoshoupizhuncaihuichengweiaochiyadianziyanyewudezhuanzhedian

jinjinian,全quanqiugeguohediquyezaifenfenzhidingzhengcebushangdianziyanxingyedejianguanloudong。2018年nian10月yue10日ri,香xianggangtequxingzhengchangguanlinzhengyueezaitequlifahuifabiaoliao2018年nianshizhengbaogao。在zaibaogaozhong,香xianggangteshoutichuliaojin250项xiangxincuoshi,其qizhongyouyixiangtiyicheng,要yaoquanmianjinzhixiaoshoudianziyanheqitaxinxingyancaochanpin。此ciqian,香xianggangzhengfujinxianzhixiangweichengnianrenchushoudianziyan

ciwai,2018年nian9月yue,美meiguoshipinheyaopinguanliju(FDA)也yezuochuliaoleisidebiaotai,即jiruguoxinxingzhizaoshangbunengkongzhidianziyanzaiqingshaonianrenqunzhongdefanlan,那namedianziyanjiangmianlinquanbuxiajiadefengxian

jinzhidianziyanyifangmianshichuyuduiqingshaonianjiankangdekaolvyijiqianzaiweihaixingdeyufang。据juguoshengzhengquanyanbaoxianshi,从congmeiguodianziyanduiqingshaoniandeyingxiangqingkuanglaikan,电dianziyanrechaotuidongliaojishinianyilaiqingshaonianniguding使shiyongliangdezuidazengchang。从conglaimeiyouxiguoxiangyandeqingshaonianfeichangyuanyichangshinaiyou、草caomei、芒mangguoweidedianziyan,但danshangweiyishidaoqizhonghanyoudeniguding

xiangguanyanjiujieguobiaoming,通tongguoduibidianzixiangyan使shiyongzhe、传chuantongxiangyanxiyanzhehefeixiyanzhebizilidemianyixibao,发faxianxidianziyanhui使shirenbizizhong358个gemianyijiyinshoudaoyizhi,而erputongyanminyou53种zhongmianyijiyinshoudaoliaoyizhi。此ciwai,还huanyoulingwaideyanjiujieguobiaoming,电dianziyanyanwuqirongjiaohuiyinqixuexiaobanjujizengjia,从congerdaozhiweixueshuan。并bingqieqirongjiaokenenghanyouduixinxueguanyouhaidequan

zhongguoshichangxianglaiduiyinpinxingyedeguanzhiduhenyange,如rujinyangshizai315晚wanhuishang“喊hanhua”电dianziyan,这zheyixingyede“千qian亿yishichang”或huoyibeieshazaiyaolanzhong

duici,据jumeitibaodao,深shenzhenbaoanyouyidapicongyezhejuede,眼yanqiannengzhuanduoshaoqiancaishizuizhongyaode

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